Posts Tagged Attract


Sclater St, East LondonI am obsessed with my hair. It’s long. There’s a lot of it. I spend entirely too much time worrying about how much more shiny it can be (Moroccan Oil, people – works wonders).

Men also love hair. Think of your last quality kiss? Bet he was up in your hair. I bet he even enjoys a bit of hair-pulling. You probably do, too. I’m not judging.

Hair is great. For me, it provides a few things, which the writer in me can’t help but to alliterate:

  • Comfort — If I’m writing, thinking or stewing, you can also bet I’m twirling.
  • Cheat — I feel like if my hair looks good, people don’t notice what doesn’t look so good. Result.
  • Cover — When all else fails, I just hide behind it. Usually in photos. Turns out, this is both obvious and unphotogenic.


Why hair? Bet you’ve already guessed that my concerns are not entirely cosmetic, nor superficial.

To me, Christmas, the end of a year, it’s all very thoughtful. I take a lot of stock, not only in the year that’s passed, but on the passage of the years that preceded it — the choices that comprise a lifetime, all thrown into focus by a holiday that forces family and friends together and elicits status updates (delivered personally rather than on Facebook). A holiday that causes you to look around the table and note who is there, who isn’t — and who could’ve been.

So back to hair.

In my day job, I recently met a trichologist, a ‘doctor of hair.’ (And yes, I did inquire as to how I might make my hair even shinier). She informed me that long hair can be years-old. My own carries the last six years with it, at least.

And then it hit me — why hair and loss go hand in hand, or scissors in hand, as the case may be. In a movie, you know a woman feels loss when she stares in front of a mirror, wet-eyed and holding comically oversized shears for a DIY haircut. We read about women in books, who after tragedy, head straight to the hairdresser. When my own father died, I rushed to lop off about eight effortfully cultivated inches. I didn’t even think about it; it was impulsive.

Hair is an immensely powerful symbol. Certain religions mandate its cover to contain its energy, often sexual. Some cultures cover the dead in it, as it is technically dead, but still grows and thrives. And in countless cultures, mourners shave their heads to sever ties with or to honour those who’ve died.

But all this shaving might not be about symbology. Maybe it’s about cutting pain out of your life. In fact, after talking to the trichologist, I was half tempted to run to my stylist immediately and demand that she eliminate the bad memories of those six years.

  • The end of a 10-year relationship.
  • The heartache of the one that came after it, so full of promise — and stacked odds.
  • The toxicity of certain nights out and the toxicity of the men I met on them.
  • A bad job, followed by an unchallenging job, followed by the horror of acquiring an addiction to Mafia Wars as a result of boredom at said job.

Cut it all off, I thought. Start fresh.

But I thought better of it. Firstly, I love my hair. It’s the longest — and shiniest — it’s ever been. Shot from behind (and waist-up), I’m pretty sure I could be mistaken for a Kardashian.

And of course long hair is incredibly feminine. And I love being a woman.

But more than anything, I earned those memories. I learned from them. While I don’t always act it, I should be smarter by now. Isn’t it better to carry that with you than to cut it off and bury it deep?

You may have figured it out: I’m no Christmas girl. I’ve lived too long and I can happily buy my own gifts. And I think we should work to conjure ‘our better angels’ all days of the year, instead of just the one. But like long hair, I like to carry the memories of past Christmases — good and bad — and all the learnings of all those year-ends with me. Because we do get smarter. And that’s almost as good as shiny hair.


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Brand building

brandingWhen you’re talking about how to attract men, making a marketing association is at the same time completely wanky and totally apt. After all, pulling is primarily a marketing exercise… and an association that plenty of relationship writers and single men and women have hastened to make.

I give you this example (those of you know me have heard it before). Once, I sat with a group of single women at a table in a pub.

  • Woman 1: I heard that the key to attracting a man is really nailing your ‘USP.’ (For those of you not in marketing, this is a unique selling proposition.)
  • Woman 2: Okay, let’s try. What are all of ours?
  • Woman 1: I think I’m funny.
  • Woman 2: I’m successful.
  • Woman 3: I’m really caring.
  • Me: I have a giant rack.
  • Man at neighbouring table: Unsolicited high five.

What’s the point of that story? I suppose I’m trying to entertain you, but in marketing terms, it’s ‘proof of concept’ that this blog is ‘evidence-based.’

So if I have convinced you in any way that I know how to market to men, perhaps you’ll allow me to give you some counsel on developing your personal brand.

And that advice is: don’t.

As soon as you start looking at yourself as a brand, it means your focus is external. It’s that old, ‘being looked at, instead of doing the looking’ thing we’ve discussed. A lot.

If you’re trying to sucker people into buying you, you’ll likely succeed, but you may lose focus on the act of shopping. I’ve discussed this before, too, in my post on bras. If we seek too much to be titillating, are we losing sight at who and what is doing it for us?

The point about good brands is that they are sustainable. Their vision, actions and missions have parity. People come to them instead of the inverse. And most of all, they themselves are discriminating. They are focused on the company they keep and the affiliations they make. It’s that kind of marketing that engenders ‘brand loyalty.’

Pursue that loyalty instead of grabby buyers. Those just come and go.

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In my last post, I spoke about desensitising the privacy of our most private parts so that we might be able to talk more openly about violations of them. You might therefore reason that I would welcome the recent celebrations of all things vag: labia cupcakes, hats and wedding gowns, vaginal earring sets, Naomi Wolf’s new one: Vagina: A New Biography.

So maybe I’ll surprise you when I say I don’t.

It’s not that I don’t appreciate anyone jumping into the fold (ha!) of bringing our sexuality out of the shadows, it’s just that it’s all so effortful, so self-conscious, so overdone. It’s all gone a bit vulgar.

To get biological, what separates us from animals is that we have developed a whole host of functions that make it so that our reproductive aims do not have to be the sole purpose of our existence. This has made the hunt and chase of sexual partners fun. Sexuality is a subtext, a whisper, a suggestion. It starts as an unspoken muddle of signals and body language and uncertainty, until you choose — and that’s the best part, the choosing — to make it explicit.

Because we are no longer apes, we don’t need to flash our engorged red bottoms in order to attract our mate. I feel the same about an over the top flashing of a representation of our labias.

To get ideological, I think we feminists have a lot better things to do with our time than all this labial gazing. I don’t care if you call it your yoni, your pussy, your cunt or your mini. Just call it something that means something to you and be good to it. Protect it: keep it healthy and practice some critical gatekeeping. And by all means, if ever someone is reckless with it, whether forcibly or clumsily, treat it like it were any other organ and say so, as loudly as you need to, until you are understood.

That said, to get sartorial, it is an organ. Like all organs, it’s fleshy and not necessarily ugly but by no means the stuff of stylistic depiction (why do you think that artists like Georgia O’Keefe opted for flowers?). I would no sooner go to a wedding wearing a likeness of my stomach or walk around with a small little nose pendant hanging off a necklace than I would swan about with an externalised fanny.

Further, these labial creations are too often made out of felt. Now, I don’t I have to tell you, but felt as a fabric is a real boner shrinker. It’s heavy, obstructive and the last time you probably used it, you were making a costume that involved Elmer’s glue.

And that readers, sums up my point. In a past post on hosiery, I spoke about the need for us to grow up. I fear that these vaginal creations and conversations are silly and ultimately demeaning. I’d rather pay my vagina some respect by demanding it myself.

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Crushed velvet

My time at the Union Chapel was fruitful for this blog, as I not only speculated about the kind of man on stage, but was also reminded of the power of a certain type of woman in the audience. I like to call her the Crushed Velvet.

You know this woman. She dresses like Stevie Nicks in skirts made of scarves. Or she might have macramé pants. She’s usually skinny and pretty tall (and because of that, tends to slump a bit). Her hair is long but slightly unkempt. She has a pretty voice and she probably plays acoustic guitar. At night, she lights candles, burns incense and writes songs or poetry. The lyrics are prone to be a bit shit.

This may not be the prettiest of pictures (nor is it the ugliest) but hear me now, ladies. This woman — the Crushed Velvet — is cleaning up out there. No one can bag a man like she can.

I’ve always gathered that it’s her vulnerability, or that men get a sniff of her emotional instability and assume she’ll be a wildcat in the sack. Whatever the reason, this woman is pined after by the sensitive singer/songwriter type described in my previous post (if not invited on stage to duet with him).

Since I was at the Union Chapel with a thoughtful man, I asked him about the siren song of the Crushed Velvet. He explained something to me in simple terms that frankly frightened and enlightened me in equal measure. Using an analogy from nature, he said that men are typical predators. When they see an alpha female in a pack, they assume she is either already spoken for or will require too much effort to take down. So they look for the weak ones on the perimeter. The ones caught up in their own long limbs.

Despite the analogy, it occurred to me that it’s not easy to be a man. As women, we take for granted that it must be hard to muster the courage — and the basic energy — to approach the object of your desire. You can understand them going for easy wins.

That said, I’d rather we wore a welcoming smile and had an open — but straight — posture that attracted men with confidence and charisma rather than questionable frocks and fragility.

I also like to go against nature. If we charm them into our circle and surround them with our strength, who’s the predator now?

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Beach volleyball

On a website dedicated to style that attracts men, I know that beach volleyball belongs under the sartorial category of So Right, but on the social side, I can’t help but to think So Wrong.

Am I a buzz kill? Probably. But first let me say this: I love a bikini; at last count I had 12. I also love athletic bodies and powerful woman. Put the two together and you’d think I’d be in Heaven.

But the feminist in me can’t help but to get irked by the production, the photography and the pervy focus on secret hand signals that cause commentators eyes to linger on women’s asses. Or the water cooler chat about it all.

These Olympic games gave us some of the most inspiring women in recent times, especially in Britain. We had the unfathomable graciousness, talent and six-pack of Jessica Ennis, the history making punch of Nicola Adams, the endurance of Judo player Gemma Gibbons who fought back the pain of a broken thumb to take Silver. Then there’s the combination of speed, power and extreme modesty present in multiple cyclists at the Velodrome and multiple rowers at Eton Dorney. We even saw Sarah Attar, the first female from Saudi Arabia to compete in Olympic athletics, complete her race even though she was 43 seconds behind the competition. She hoped it would ‘spark something amazing.’ That is what the Olympics should be about.

Yet, for the first few days, men were entranced about the camera angles and interactive features of beach volleyball. And women played right into it, cooing about what we’d do to have a body like that (here’s a tip: start with the gym). We didn’t flag that in the realm of all Olympic events, beach volleyball is definitely on the more leisurely end of the spectrum. And those outfits? To pretend for one minute they have anything to do with performance — IN A LANDLOCKED LONDON, MOSTLY AT NIGHT — is laughable. People wear bikinis to play beach volleyball because we are at the beach. You soak up some sun, you go for a swim, you eat a sandwich, you work it off in a playful set. Wash. Rinse. Repeat.

I know I’m risking losing some subscribers, but I can’t help to call sexism on this one. (By the way, please don’t leave me, instead just leave mean comments. I love a debate!)

These Olympics have been amazing and I don’t want them to end. London has been a phenomenal host. These athletes have impressed me like none before. I don’t mean to take anything away from the beach volleyball players who have worked so hard to get here, but I do want people to take into account some of the less noble traits that colour society, even within the greater vision of the games.

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Male friends

This is an excerpt from a recent article on that is in the style and voice of Soho. For more of my articles, click here.

It’s logical to assume that having loads of male friends will open doors to other networks of male friends, increasing your chances of finding one suitable for you. It’s also nice to have access to the other side’s playbook. We love hearing men talk about women — and we love getting their advice on our romantic dilemmas. After all, who knows the male mind better than… a man?

Yes, male friends have their perks. They think differently, they talk straight and they forgive easily. We don’t get ‘girl drama’ with a man friend. Of course, this also means they may be less thoughtful and attentive confidantes. Let’s not diss the girls.

But they also carry risks if you’re single.

Risk 1: Blocking anatomy

First ask the question ingrained in our minds since When Harry Met Sally. Is there such a thing as a platonic relationship between a man and a woman? If the study results published in the Journal of Sex Research (2011) are right and men think about sex 19 times a day, then the answer is no. They have likely thought about having sex with you — and if that’s true, they probably don’t want somebody else to. Check to see they are not working against you when you are working a room.

Risk 2: Confusing signals

This one is pretty obvious, but worth stating. If you’re out with a man, especially one-on-one, other men are bound to think you are with that man. If you’re a good listener, your eyes will be locked on him and you won’t be able to survey the room. And if you’re scanning, the people you’re making eye contact with might think you’re a player wasting another guy’s time.

Risk 3: The good time girl

Being one woman in a group of men (or one of very few) certainly lets other men know that 1) you’re a lot of fun and 2) you can keep up with the boys. It can also lead people to think you’re a bit “laddish” and not a serious prospect.

Risk 4: Weight gain

Men eat and drink a lot and you will, too, if you go out with them often.

With all this in mind, what are our risk management tips?

  1. Use one-to-one time sparingly — Know your motive and plan accordingly. Are you looking to pull or are you looking for a catch up? If the latter, either stay in or resign yourself to a night without a new number in your phone.
  2. Integrate women into your group — This will help you look more approachable and feminine. Who knows, you might even play matchmaker.
  3. Keep your eyes open — If it’s true that men and women can’t truly be friends without romance getting in the way, take a closer look at your group. Ask if what — or who — you’ve been looking for is in front of you. It happens all the time.
  4. Remember that men do forgive easily — If you have to abandon them for a romantic pursuit, they might be more understanding than your female friends.
  5. Ask if it’s worth it — Are your male friends giving you more joy than finding a new mate would? If the answer is yes, then who cares about the risks above? They are far outweighed by benefits.
  6. Join a gym — You’ll need to work off those pints and crisps.

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I was at a perfume counter with a friend when she recounted a story about how her husband loved Shalimar because his adored Aunt wore it when he was a kid, and it has since stuck in his consciousness as a symbol of femininity. The woman behind the counter listened intently and butted in with a thick New York accent – and opinion.

‘All men like Shalimar,’ she said. ‘It’s the scent of a real woman.’ She proceeded to envelop us both in a gas cloud of the stuff, continuing to proselytize about her perfume choices. She warned us that men don’t like ‘these new fragrances that make you smell like you just came from the shower.’ No, she said, they like it strong and musky. ‘They like to know you’ve made an effort.’

I can’t say whether she’s right about Shalimar or not, but the sales woman hit on something when it comes to making an effort.

So I recently attended a political meeting. The content was thought-provoking. The people were brilliant. They expressed themselves so passionately and articulately that I envied them like an agnostic who hungers to know what real faith feels like. But that’s substance, what about the style?

The fact is, that room smelled like sandals and dandruff. Gazing at the nodding heads, I spied grey roots, grease, a potential spiral perm and two (TWO!!) scrunchies. And the woolens?! How many llamas froze to death for that meeting?

Now let’s rewind to a less serious evening: date night. The pre-date prep was immense. I showered, I shaved, I scented; I used product in my hair (Kerastase for God’s sake, the good stuff!). By the time I showed up for that date, I wondered what it must be like to be a man and I envied them, too. I mean, I love a man – and the scruffier the better – but while we show up scrubbed and sweetly smelling, they, like my political friends, often reek of head.

Yes, it’s another double standard.  They can be sloppy and still score and we may not have that luxury. This is precisely where my political allegory clicks. It comes down to this: whether you’re a woman on the pull or a party out for polling results, it often doesn’t matter what you’re saying if your audience doesn’t think you look good saying it. Or if it all smells just a bit funny.

Should higher-minded issues to be cloaked by superficiality? No. But you wouldn’t hide your intellectual light under a bushel, so don’t hide it under a fusty smelling llama jumper either.

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