Posts Tagged psychology
I don’t have to tell you that men like yellow. Chris Martin already has (though admittedly, some of those lyrics boggle my mind). So did that guy who likes those teenie weenie yellow polka dot bikinis. It also doesn’t take a rocket scientist to know that if you walk into a room wearing yellow, you’re going to turn some heads, many of them male.
In some ways, the yellow thing is an easy one to crack. Perhaps it’s yellow, the colour of the sun and its warmth, or a smiley emoticon and its joy, that speaks to what most men desire in a woman: ease, happiness, batted eyed approval – simplicity.
Once in a San Francisco gift shop, I saw a coffee mug for sale with an image of Marilyn Monroe on it accompanied by a sign that said ‘pour yourself into me’ and I’ll use this to make my point. Maybe it’s no coincidence that Marilyn’s legendary blonde hair also makes us think of yellow. Maybe, more broadly, many men are seeking vessels into which they pour themselves.
I hear you asking: ‘Isn’t this counter to what you wrote in your red lipstick post, Soho? That bit about men wanting to take women on?’
Uh. Yes. A reader who I deeply admire and respect read that post. She said she liked it, but she didn’t agree with it. She said that ‘men want to fuck a woman who wears red lipstick, but they don’t want to do the school run with her.’ I may not agree in full, but I do see her point – a point that brings us back to yellow.
Yellow is not only optimistic, it’s gentle – it espouses no political affiliations, claims to colour no US states and is a sartorial non-participant in the battle of the sexes. I wonder if men see yellow and subconsciously fast-forward to dinner in the garden, a hand-delivered gin and tonic and a life of ease. The girl you bring home to mum and dad wears yellow. So does that beautiful bride. So it ends in the school run, but not in baggy elastic waisted things. I reckon that yellow has yummy mummy potential.
In saying all this, yellow turns out to be a surprisingly complex character. Psychologists say that while it reminds us of all things bright and cheery, it also fatigues the eye and makes us feel tense.
Ain’t that just a clever little allegory for men and women? Men want their women to be happy, attention-getting and easier on the eye and yet that slight sense of unease underlies what appear to be the most enduring relationships. Is it that complexity trumps simplicity after all?
Brad? Angie? Care to weigh-in? You can borrow my red lipstick when you do.